This is where we share experience, tips, and tools. ‘Doing the work’ extends beyond our day-to-day tasks. We think big, we experiment with new concepts, and sometimes it really pays off. Our results are everyone’s resources.
When a tool doesn’t exist, we build it, and share it here with you.
10 Ways to Use the Wayback Machine to Improve Your SEO
The Wayback Machine is well known as a useful tool for viewing the way websites looked in the past. It’s always fun to pop in a URL from your favorite websites to see how far they’ve come since the early days of the internet (and maybe make fun of them …Continue Reading
12 Valuable Lessons on Redesigns, Replatforming & Migrations
If you asked me 1000+ days ago if I thought I would consistently have some redesign, replatform, or migration on my to-do board I would have laughed. Not because redesigns make me laugh like Bill #Sebald stories, but because I…
4 Tools for Getting Ahead of SEO Disasters
We recently had a client launch a new site in WordPress. It was appropriately in a staging area before launch. Instinctively upon hearing the news of the launch, we decided to look for a robots tag. Sure enough, every page was marked as “noindex, nofollow”. The client was able …Continue Reading