Digital Marketing Ideas & SEO Trends

Using Google Search Console Tools To Clean Up Your (404) Act

This article is an entire rewrite from its original 2012 version. When Google launched the new Search Console (thus killing the legacy 404 report), it rendered the old version of this post useless. The bad news – the new URL…
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Man using a laptop with keywords search concept on the screen

Content Strategy Digital Marketing SEO

The Best Keyword Research Tools You May Not Know

Note: This post reviews web-based keyword tools. It doesn’t cover desktop tools or plugins. Keyword research is extremely important when conceiving new content ideas or optimizing existing content for search engines. You likely have a favorite keyword research tool –…
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Digital Marketing SEO

What Google’s Featured Snippet Deduplication Means for Your Site

On January 22, 2020, Google announced via Twitter that featured snippets will now be counted as one of the main organic search results, meaning that the same URL can no longer hold both the featured snippet and another organic listing…
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Digital Marketing PPC SEO

Google’s Current Desktop Design

Update as of January 24, 2020: After Google received negative feedback about favicons in organic search results, they have rolled back the favicon portion of this update. The other changes including updates to the Ad symbol and breadcrumb placement remain…
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Case Studies

SEO & Content Strategy efforts lead to 77% MoM Pageview Increase

Dog Health Guide boosted incremental session, pageview, and ranking growth for leader in online pet health information.

Digital Marketing SEO

How Google’s BERT Works In SEO

Every few years, Google announces a significant update to its organic search system. From the inclusion of semantic search in Hummingbird to the announcement of machine-learning (RankBrain). Google is trying to get better at two things: understanding the intent behind…
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Analytics Digital Marketing SEO

SEO Reporting: How to Build Meaningful Analytics Reports

The SEO report. It's a calling card for some agencies. These reports can be ornate or no-frills (everyone has their own style). Smart companies use APIs to compile reports without spending manual hours. Some rely on automatic SEO reporting tools. For other companies, it's a time-intensive and considerably low-value exercise.

Case Studies

Revenue Growth YOY Improved via Local SEO Strategy

A localized florist based in southern Australia wanted to substantially increase sales from organic traffic in order to become less reliant on pay-per-click (PPC), while building its brand and establishing itself as an authority in their local market.

Digital Marketing SEO

Improve SEO by Auditing and Fixing Canonical Tags (and How to Do It)

The reason Google doesn't accept the canonical tag as a directive is probably because they know many webmasters will screw it up. If you have a massive database-driven eCommerce site, and you've tried to get a developer team to implement, you've seen how it can ultimately launch with a ton …

Digital Marketing SEO

Google For Jobs: The Optimization Guide

What is Google For Jobs? Google for Jobs is a job search feature powered by Google that was launched in June 2017. For job applicants, it is a one-stop shop in a native user interface. It helps applicants save time…
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Digital Marketing SEO

The Truth About Multiple H1 Tags and SEO

The "official rollout" of HTML 5 in October 2014 ignited renewed interests in an old SEO debate: whether or not using multiple H1 tags on a single page is bad for SEO. Depending on the school of thought, some designers debated the true use case. Likewise, some SEOs had a …

Digital Marketing SEO

Voice Search Optimization: The SEO’s Journey (So Far)

As long as I’ve been doing SEO and digital marketing, I’ve pushed for the early adoption of new products, platforms, and technology. The 22 Immutable Laws of Marketing (not an Amazon affiliate link, I swear!) has been a book I’ve…
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