Case Studies
Regained Position 1 for Branded Search
A high-profile homepage mysteriously went from position 1 to rendering as a video thumbnail in organic listings. We helped discover why, and fixed the rankings.
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Why Amazon Alexa Skills Are Important For Your Brand
We’ve had a new voice in the Greenlane office recently. It’s been great getting to know her better, and we think you should know her, too. Meet: Amazon Alexa Yes, the same Alexa who plays your Spotify playlists and…
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TechnicalDon’t Make These Ridiculously Simple Mobile SEO Mistakes
Unless you’ve been dialing up to the internet on a 56K modem attached to your Tangerine iBook G3, chances are you’ve heard that mobile internet usage has surpassed desktop usage for over a year now. Mobile SEO and the mobile…
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Prep for the Holidays: Tackling the Dreaded Forecast
Forecasting. Some account managers love it, some hate it. Others believe it should be owned by an analytics team. For the record, dear reader, I LOVE forecasting. Judge me as you see fit. Regardless of your position on the matter,…
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12 Valuable Lessons on Redesigns, Replatforming & Migrations
If you asked me 1000+ days ago if I thought I would consistently have some redesign, replatform, or migration on my to-do board I would have laughed. Not because redesigns make me laugh like Bill #Sebald stories, but because I…
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How I Explain Ranking Algorithms In SEO
Simplifying a massively complex algorithm sounds like a fool’s game. Google’s search algorithm is like a rope. A thick rope full of fibers. Some of the fibers (or smaller algorithms) are old, and some are new. Some are made for…
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How eCommerce Merchandisers Can Leverage SEO Trends Data
Nowadays, SEO and PPC practitioners need to think outside the box, especially when it comes to eCommerce sites. In order to stay ahead of competitors, we need to invent creative ways to provide unique value through search engines. Ecommerce SEO…
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Introducing The Google Indexation Tester
We are aware of issues with the Indexation Tester. It is currently not working. Google has made a significant change that broke the sheet. We are exploring alternative solutions. If you’d like to be updated if we find a solution,…
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Case Studies
Boost in Traffic after Manual Penalty Lifted
A professional services firm was suffering from a manual penalty, leading to a huge drop of natural search-driven leads.
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Forecasting Search Marketing Success with a Click Curve
Wouldn’t SEO be much easier if there was a way to predict just how much a change in a page’s SERP rankings would impact the amount of traffic that page gets? While the “opportunity score” formula isn’t new, we wanted…
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The Technical SEO Essentials Checklist (for Not-So-Technical Folks)
This is a checklist of technical SEO basics that you might not have known were basics. We know some of our readers are new to technical SEO, so we wanted to arm you with (what we believe is) the essential technical audit list of 2016. Focusing on becoming a full-stack …
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10 Ways to Use the Wayback Machine to Improve Your SEO
The Wayback Machine is well known as a useful tool for viewing the way websites looked in the past. It’s always fun to pop in a URL from your favorite websites to see how far they’ve come since the early days of the internet (and maybe make fun of them …
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