We all know that user experience is a huge factor in successful SEO. A great user experience can set a site apart, while poor user experience can leave your site hidden amongst the spam. Knowing your audience’s wants and needs – and speaking directly to them – is key for …

If you’re writing blog posts, or any kind of copy, on behalf of a client, you need to know them so well that you can (quite literally) finish their sentences. As an outside writer, it’s a hard but necessary task. Great writers are plentiful, but writing in someone else’s voice …