Bill Sebald, Author at Digital Marketing, PPC and SEO Agency

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How To Keep Your Disavow File Fresh

Chances are the disavow.txt file you sent to Google is outdated. As Google keeps discovering and rolling out Penguin updates, it’s discovering links that were missed on the first go-round. It's important to also realize that the link data tools you used for your disavow are typically much …

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A Link Building Tactic (On The Back Of Brand Equity)

Over the last few years, SEOs have been talking about relationship building as a concept. We're often reminded how link building is becoming digital PR. And with that, I've been pitched more and more by big brands looking for a collaboration of sorts, using a different spin. Note: This is …

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How Mission Marketing Can Improve Your SEO

These days, most clients and prospects I talk to believe they’ve run out of things to write about. One ceaseless option is to update (and improve upon) their existing assets and stale “evergreen” pieces. Yes—evergreen pieces do go stale. But this post is about new ideas in a modern age. …

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All of Your Content Doesn’t Matter Without Meaning

I've heard the best time to write is very early in the morning when you're still in sleep mode. It may help with creativity or in developing concepts. It might even help you spend less mental energy (who couldn't use more battery life?). Not to mention, the only likely distraction …

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How To Check To See If Blocked Pages Are Indexed

You put a robots.txt on your site expecting it to keep Google out of certain pages. But you worry – did you do it correctly? Is Google following it? Is the index as tight as it could be? Here’s a question for you. If you have a page blocked by …

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How To Flush Pages Out Of Google En Masse

Google gives you a few ways to "deindex" pages. That is, kick pages out of their index. The problem is, despite some serious speed improvements in crawling and indexation, they're pretty slow to deindex and act upon canonical tags. This quick trick can help you isolate and remove pages en …

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How to Find and Fix “Index Bloat” SEO Issues

If a website is a mess of URLs and duplicate content, Google will throw their hands up in the air out of frustration. This is a bad spot to be in. You'll find your traffic and rankings drop while your indexation becomes bloated. Your crawl rate (which we've found correlates …

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How To Work Relationships and Concepts Into Your Copy

The folks at Mountain View made the conscious decision that keywords alone couldn't deliver them the results they wanted to see (ahem, "their users wanted to see"). Google tried some different modeling but ultimately came around to semantic search (that is, using semantic technology to refine the query results). Now …

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How Entities (and Knowledge Cards) Can Help With Query Intent

Entity optimization as a big SEO play isn't quite upon us yet. It's a slow, growing Google addition. I know - it frustrates me too. So much potential, of which I believe will greatly improve search results in the future. Google isn't nearly showing the fruits of everything it knows …

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Optimize NOW For Entities and Relationships

I remember a few years ago blowing the mind of a boss with a theory that Google would eventually rank (in part) based on their own internal understanding of your object. If Wikipedia could know so much about an object, why couldn’t Google? In the end, I was basically describing …

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Step-By-Step Google Disavow Process

Read Full Article For one reason or another, plenty of sites are in the doghouse. The dust has settled a bit. Google has gotten more specific about the penalties and warnings through their notifications, and much of the confusion is no longer... as confusing. We're now in the aftermath - the …

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Search Engines You Never Knew Existed

As a search engine junkie, I’m always pulling for the little guy with a unique idea. I love competition in the marketplace. Sadly, the dominance of Google (and others) forced many of these into the shadows. But if you were…
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